Auckland, New Zealand

Hi, I’m Tanay. I love all things marketing, the art of storytelling, and brands that make you look twice.

Marketing | Biotech & IVD Background | Brand Storytelling

Biotech mind, creative bone. Stories that make science feel human, and brands worth remembering.

About me

Biotech mind, creative bone

Hi, I’m Tanay, a biotech guy at heart. I’ve done serious genetics and IVD work, but I’ve always had a creative bone. I love all things marketing, the art of storytelling, and great brands that make people feel something.

Over the years I’ve worked across brand campaigns, digital content, athlete partnerships, and commercial product launches. I’m drawn to the space where strategy meets creativity: building narratives, shaping brands, and turning ideas into campaigns that actually connect.

Skills

IVD Product Management
Portfolio Strategy
Go-to-Market Planning
Product Marketing
IVDD to IVDR Transition
KOL & Stakeholder Engagement
Microsoft Dynamics CRM
SAP S4
Power BI
HubSpot
B2B Campaign Management
Brand Partnerships
Branded Content Production
Contract Negotiation

Education

Master's, Business & Management (Marketing)University of Waikato · 2019 – 2020
Bachelor's, Biotechnology (Genetic Engineering)Dr. D Y Patil University · 2013 – 2017

Recognition

Tahnee Jubilee Award, Employee of the Year, Sysmex New Zealand (2024)
Winner, Dragons' Den New Zealand (2020, Hamilton)

Experience

Where I've worked

Sysmex

Nov 2022 – Nov 2025 · Auckland, New Zealand

Product Management IVD & Corporate Marketing

Global in-vitro diagnostics healthcare leader.

Re-built and scaled the FISH diagnostic portfolio in NZ, with 300% growth in year one, across NGS, FISH, Urinalysis and Coagulation.
Managed Oxford Gene Technology (UK) and Cytocell portfolios across NZ and Pacific markets.
Supported the IVDD to IVDR transition with regulatory, supply chain and sales teams.
Commercial systems lead for Microsoft Dynamics CRM and SAP S4 integration.
Built leadership dashboards for performance, pipeline, segments and expiry risk.

Imægo

Jun 2020 – Nov 2022 · Hamilton, New Zealand

Digital Project Manager / Key Team Fellow

Creative media agency working with Olympic athletes and global brands.

Closed retainer brand partnerships for 4 Olympic athletes, including Mercedes-Benz and McLaren.
Directed and produced branded films, including the She's Mercedes campaign.
Ran end-to-end campaign execution and monthly KPI reporting for athlete-brand partnerships.

ZOOT

Jun 2018 – Jun 2019 · Mumbai, India

Marketing and Operations Head

Event agency for college festivals and international concerts.

Led sponsorships across 30+ universities and brands, including the Justin Bieber Purpose tour, FIFA U-17 World Cup, Hardwell world-record show.
Directed aftermovies, showreels and promo videos for partner brands.
Negotiated media vendor deals yielding USD 60k in cost savings.

Strand Life Sciences

Jun 2017 – Jun 2018 · Mumbai, India

Scientific Support Executive

Genomics, bioinformatics and personalised medicine.

Generated USD 294k in qualified leads; exceeded MQL targets by 80% and SQL by 40%.
Drove adoption of genomic diagnostics with oncologists across Mumbai.
Built Power BI dashboards giving oncologists monthly patient progress overviews.

Film & content